Kendall Jenner’s First Fragrance Campaign Is Here
Kendall Jenner appears in her first fragrance campaign for Estée Lauder Modern Muse Le Rouge. (Photo: Instagram)
From the moment Kendall Jenner signed on as the face of Estée Lauder back in November (a move that almost immediately boosted numbers at Estée Lauder), she has been quite a busy girl. In January, we saw the the reality TV star-turned-model’s first video ad campaign for the brand, highlighting the launch of a tinted lash primer called Little Black Primer, and now her first-ever fragrance ad is here.
Jenner as the face of Modern Muse Le Rouge. (Photo: Mikael Janssen)
Jenner stars as the face of the brand’s newest fragrance, Modern Muse Le Rouge. Available in July starting at $62, the strong, fruity scent mixes roses and vanilla and was inspired by the color red and the provocative side of the Modern Muse. “It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude,” says Karyn Khoury, senior vice president of corporate fragrance development worldwide for Estée Lauder Companies. “This woman inspires others through her unwavering confidence, glamour and sophistication. She lives her life to be noticed — and every ingredient in this scent was carefully selected to reflect that.”
Jenner’s print ad was photographed by Mikael Janssen and the television commercial was directed by Jonas Akerlund.
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