Finally! & Other Stories Launches Full Beauty Range
When & Other Stories, the Swedish brand backed by H&M, launched stateside last fall, they stocked their New York City store (and e-commerce site) with nail polish, a range of body care products, candles, and a collection of eau de toilettes, but the super-pigmented lipsticks, rich eyeshadows, and luxe skin care products I had fallen for while shopping in the brand’s dreamy Rue Saint Honoré store in Paris were still a plane ticket away — until now.
September marks the debut of color cosmetics, beauty tools, and facial skincare in the US, both in the brand’s Soho store and online at stories.com. The color collection is really a collaboration between the beauty and fashion teams at the brand, as they work closely together to create collections that are linked to the fashion themes of the season. “The collaboration between our beauty and fashion teams allows us to think differently, see things from new perspectives, and influence each other,” says Frida Fagerhold, head of beauty at & Other Stories. “That dynamic is truly special and has become the heart of our beauty concept.” It’s not surprising to find metallic nail polish that perfectly matches a leather clutch in the store.
In terms of what to stock up on, you’ve got a lot of options. The collection includes over 70 lip color products, 70 nail polish shades, and over 30 eyeshadows to choose from, but here are the five products that I think you won’t be able to live without.
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