Do Teenagers Like Lily-Rose Depp Really Wear Chanel Perfume?
Photo: @lilyrosedepp/Instagram
At just 16, Lily-Rose Depp is well on her way to eclipsing her father as the most famous person in the family. She’s acting in a new feature film, has appeared in multiple magazine editorials, and was tapped as the face of Chanel eyewear. Her latest gig is serving as the new face of Chanel No. 5, which is great for her — but is it a wise choice for the French fragrance?
On Monday, the daughter of Johnny Depp and Vanessa Paradis announced on Instagram that Karl Lagerfeld tapped her to be an ambassador for Chanel’s iconic scent. The campaign image shows Depp kissing a giant bottle of the perfume while wearing a multicolored dress and a red bow tied in her messy ponytail. It’s quite the honor for a teen, especially considering that this one follows big names like Gisele Bündchen and Nicole Kidman. Her predecessors beg the question: Isn’t Lily-Rose an odd choice for this job?
The fragrance is known as a sophisticated scent worn by older women, and this age group, historically, has been Chanel No. 5′s target market. If you think about it, what high-school-aged girl has a bottle of Chanel No. 5 sitting on her vanity, ready for a pre-school day spritz? After asking multiple teens, it turns out that the answer is not many at all.
Considering most 16-year-olds are either unemployed or working minimum wage jobs, this fragrance doesn’t exactly fall at their ideal price point. Teens prefer more inexpensive options, usually branded by their favorite celebrity.
“I love the Katy Perry perfume,” one New Jersey teen, referring to the Katy Perry Killer Queen Eau de Parfum ($20 for 3.4 fl. oz.), tells Yahoo Beauty. However, it’s not just popular opinion that displays this preference: Justin Bieber’s Someday by Justin Bieber fragrance made $3 million dollars in just three weeks when it was launched in 2014 and Britney Spears has a whopping 16 fragrances to her name, making her one of the most sought-after celebrity fragrance names to date.
And it’s not just perfumes that teens select as their preferred perfume. Body mists are another popular option because of their light scent and affordability. “I use body mists by the Body Shop and Victoria’s Secret,” explains another teen.
Ultimately, if a teenager has the means for buying a pricy perfume like Chanel, more power to them. But if you’re a high school student looking for your signature scent, Chanel isn’t usually the first that comes to mind.
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