Curvy model Hunter McGrady is the star of a new body-positivity ad for bottled water company Icelandic Glacial. In the video, shot in black and white and posted to Instagram Monday, the size-16 supermodel blows kisses and winks to the camera, saying, “For me, being authentic means to not conform to society’s ideals. You have to treat your body; you have to nourish it like it is a temple. You have to eat clean, drink clean. I drink Icelandic Glacial because it’s purely authentic. Just like me.”
McGrady also shared the post on her own Instagram page, captioning it, “So pumped to share my campaign with @icelandicglacial #pureauthenticity and bottled at the source. Love this water, love this message, love this brand. To top it off, my mother and grandmother are from Iceland! #icelandicglacial.
The ad is a continuation of McGrady’s mission to spread self-acceptance. Last week, she participated in a Q&A session with The Big Bang Theory star Mayim Bialik, on the heels of her February Sports Illustrated swimsuit issue pictorial, for which she appeared nude and covered in colorful body paint.
In the interview, McGrady told Bialik that she decided to become a plus-size model after years of trying to keep her weight down. “You know what? It wasn’t normal for me, and I knew that all along, but I thought that was what I had to do to be a model. So I wouldn’t eat, and I would work out for four hours a day. And I tried to keep my hips at 36 inches, which is now my waist size! I kept trying to convince myself to keep it up by thinking, You’re never going to be a model if you can’t keep starving yourself. It was just something that I could not keep up.”
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