Benefit Brings Crystal Runway Brows to the Masses
Miranda Kerr rocked crystal brows on the Chanel fall 2012 runway. Photo: Pascal Le Segretain/Getty Images
Some runway beauty looks spawn trends that trickle down into every day use (ahem no-makeup makeup, berry lipstick, and fishtail braids). But most of the more extreme looks are sensational on the catwalk but don’t translate very easily in the real world. Take, for example, the bedazzled lids and brows French designers have become so fond of. Chanel’s creative director of makeup, Peter Philips, made full brows made of crystal stones for the brand’s fall 2012 show. And makeup master Pat McGrath sent down models with breathtaking, custom crystal-adorned lids in Dior’s fall 2011 haute couture show and spring 2013 presentation. But can this runway statement be worn by mere mortals?
Related: 10 Takes on No-Makeup Makeup Looks at New York Fashion Week
Benefit’s Bling Brow service launches next month. Photo: Benefit
Benefit, the industry’s brow experts think so and they’re bringing crystalized brows to the masses for the holidays. Starting immediately, you can make appointments for Bling Brow, a service that launches in their 70 boutiques and 1,400 global brow bars on November 21 through January 1. The limited edition treatments range from $5 to $20 and use Swarovski crystals add flair above, below, or directly on your brows, from a full-on look to a more simple accent. Additionally, they’re launching the Bling Brow box ($25), a limited edition DIY kit with 52 self-adhesive Swarovski crystals, mini-tweezers, and tips for application.
Bedazzled lids at Dior’s spring 2013 show. Photo: Pascal Le Segretain/Getty Images
As the holidays approach and beauty brands attempt to inject extra sparkle into their products, Benefit has certainly upped the ante. The only question remaining: who will be brave enough to try it off the runway?
