6 New Fragrances With Serious Fashion Cred

(photo: Ben Alsop)

Indie fragrances get major hype, with their esoteric notes (eau de cannon powder, anyone?) and “wildcrafted” botanicals. But don’t discount the expertise of the big brands (they tend to hire the best perfumers around). Here, six scents from names you know.

1. Eau de Lacoste L.12.12 Jaune
It’s like sitting center court at the French Open (that’s the bright apple and woody cypress at work). And the bottle’s cut from a different cloth—with the alligator emblem and texture of a classic pique polo. $69

2. Dolce & Gabbana Intenso
Think Colin Farrell (the face of the ad campaign) in a bottle: It comes on strong but underneath exudes a surprisingly warm, old-world charm. Then there’s the hot new moepel accord (from the South African moepel tree), which evokes honey dusted with tobacco. $89

3. Burberry Brit Rhythm Intense
You’ll swear you’re wearing a slick black moto jacket, thanks to a base note of actual leather and a trace of absinthe. We’re talking liquid edge. $88

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4. Polo Supreme Oud
Ralph Lauren turned to Carlos Benaim, the nose behind Polo’s original hit fragrance, to create a scent all about Middle Eastern oud (described by Benaim as a smoky resin “associated with royalty and strength”). $125

5. Calvin Klein Reveal
The curveball here? Raw salt, an unexpected mineral note that offsets the ginger and amber. This one is bolder than Klein’s minimalist designs, but “his fragrances have always been more assertive than his fashions,” says perfumer Ann Gottlieb (who also developed the best sellers Obsession and Eternity). $80

6. Carven Pour Homme
Francis Kurkdjian—the hot contemporary scent-maker from Paris—goes retro: The grassy vetiver here harks back to Carven’s first male scent from the fifties. $95

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