Revealed: Top 20 consumer brands in India

1/20
Revealed: Top 20 consumer brands in India
1. Colgate
Consumer reach points: 1,294
Penetration: 85.6%
Frequency: 6.5
Photo: Reuters Pictures
2/20
Revealed: Top 20 consumer brands in India
2. Parle
Consumer reach points: 1,020
Penetration: 70.0%
Frequency: 6.3
Photo: Company Website
3/20
Revealed: Top 20 consumer brands in India
3. Wheel
Consumer reach points: 1,014
Penetration: 64.9%
Frequency: 6.7
Photo: Company Website
4/20
Revealed: Top 20 consumer brands in India
4. Clinic Plus
Consumer reach points: 870
Penetration: 73.7%
Frequency: 5.1
Photo: Company Website
5/20
Revealed: Top 20 consumer brands in India
5. Ghadi
Consumer reach points: 774
Penetration: 39.6%
Frequency: 8.4
Photo: Wikimedia Commons
6/20
Revealed: Top 20 consumer brands in India
6. Fair & lovely
Consumer reach points: 756
Penetration: 64.9%
Frequency: 5.0
Photo: Company Website
7/20
Revealed: Top 20 consumer brands in India
7. Lifebuoy
Consumer reach points: 731
Penetration: 69.5%
Frequency: 4.5
Photo: Company Website
8/20
Revealed: Top 20 consumer brands in India
8. Tata Salt
Consumer reach points: 580
Penetration: 41.9%
Frequency: 5.9
Photo: Company Website
9/20
Revealed: Top 20 consumer brands in India
9. Lux
Consumer reach points: 554
Penetration: 63.1%
Frequency: 3.8
Photo: Company Website
10/20
Revealed: Top 20 consumer brands in India
10. Rin
Consumer reach points: 455
Penetration: 41.4%
Frequency: 4.7
Photo: Company Website
11/20
Revealed: Top 20 consumer brands in India
11. Vim
Consumer reach points: 443
Penetration: 38.8%
Frequency: 4.9
Photo: Company Website
12/20
Revealed: Top 20 consumer brands in India
12. Parachute
Consumer reach points: 417
Penetration: 38.9%
Frequency: 4.6
Photo: Company Website
13/20
Revealed: Top 20 consumer brands in India
13. Maggi
Consumer reach points: 414
Penetration: 36.5%
Frequency: 4.9
Photo: Company Website
14/20
Revealed: Top 20 consumer brands in India
14. Santoor
Consumer reach points: 400
Penetration: 31.3%
Frequency: 5.5
Photo: Company Website
15/20
Revealed: Top 20 consumer brands in India
15. Tide
Consumer reach points: 346
Penetration: 40.3%
Frequency: 3.7
Photo: Company Website
16/20
Revealed: Top 20 consumer brands in India
16. Chik
Consumer reach points: 320
Penetration: 31.4%
Frequency: 4.4
(Image for illustrative purposes only)
17/20
Revealed: Top 20 consumer brands in India
17. Godrej
Consumer reach points: 308
Penetration: 36.2%
Frequency: 3.7
Photo: Getty Images
18/20
Revealed: Top 20 consumer brands in India
18. Surf
Consumer reach points: 290
Penetration: 29.8%
Frequency: 4.2
Photo: Company Website
19/20
Revealed: Top 20 consumer brands in India
19. Brooke Bond
Consumer reach points: 289
Penetration: 30.2%
Frequency: 4.1
Photo: Company Website
20/20
Revealed: Top 20 consumer brands in India
20. Nirma
Consumer reach points: 288
Penetration: 31.2%
Frequency: 4.1
Photo: Company Website

<p><b>1. Colgate</b></p>Consumer reach points: 1,294<p>Penetration: 85.6%</p><p>Frequency: 6.5</p><p>Photo: Reuters Pictures</p>

<p><b>2. Parle</b></p>Consumer reach points: 1,020<p>Penetration: 70.0%</p><p>Frequency: 6.3</p><p>Photo: Company Website</p>

<p><b>3. Wheel</b></p>Consumer reach points: 1,014<p>Penetration: 64.9%</p><p>Frequency: 6.7</p><p>Photo: Company Website</p>

<p><b>4. Clinic Plus</b></p>Consumer reach points: 870<p>Penetration: 73.7%</p><p>Frequency: 5.1</p><p>Photo: Company Website</p>

<p><b>5. Ghadi</b></p>Consumer reach points: 774<p>Penetration: 39.6%</p><p>Frequency: 8.4</p><p>Photo: Wikimedia Commons</p>

<p><b>6. Fair & lovely</b></p>Consumer reach points: 756<p>Penetration: 64.9%</p><p>Frequency: 5.0</p><p>Photo: Company Website</p>

<p><b>7. Lifebuoy</b></p>Consumer reach points: 731<p>Penetration: 69.5%</p><p>Frequency: 4.5</p><p>Photo: Company Website</p>

<p><b>8. Tata Salt</b></p>Consumer reach points: 580<p>Penetration: 41.9%</p><p>Frequency: 5.9</p><p>Photo: Company Website</p>

<p><b>9. Lux</b></p>Consumer reach points: 554<p>Penetration: 63.1%</p><p>Frequency: 3.8</p><p>Photo: Company Website</p>

<p><b>10. Rin</b></p>Consumer reach points: 455<p>Penetration: 41.4%</p><p>Frequency: 4.7</p><p>Photo: Company Website</p>

<p><b>11. Vim</b></p>Consumer reach points: 443<p>Penetration: 38.8%</p><p>Frequency: 4.9</p><p>Photo: Company Website</p>

<p><b>12. Parachute</b></p>Consumer reach points: 417<p>Penetration: 38.9%</p><p>Frequency: 4.6</p><p>Photo: Company Website</p>

<p><b>13. Maggi</b></p>Consumer reach points: 414<p>Penetration: 36.5%</p><p>Frequency: 4.9</p><p>Photo: Company Website</p>

<p><b>14. Santoor</b></p>Consumer reach points: 400<p>Penetration: 31.3%</p><p>Frequency: 5.5</p><p>Photo: Company Website</p>

<p><b>15. Tide</b></p>Consumer reach points: 346<p>Penetration: 40.3%</p><p>Frequency: 3.7</p><p>Photo: Company Website</p>

<p><b>16. Chik</b></p>Consumer reach points: 320<p>Penetration: 31.4%</p><p>Frequency: 4.4</p><p>(Image for illustrative purposes only) </p>

<p><b>17. Godrej</b></p>Consumer reach points: 308<p>Penetration: 36.2%</p><p>Frequency: 3.7</p><p>Photo: Getty Images</p>

<p><b>18. Surf</b></p>Consumer reach points: 290<p>Penetration: 29.8%</p><p>Frequency: 4.2</p><p>Photo: Company Website</p>

<p><b>19. Brooke Bond</b></p>Consumer reach points: 289<p>Penetration: 30.2%</p><p>Frequency: 4.1</p><p>Photo: Company Website</p>

<p><b>20. Nirma</b></p>Consumer reach points: 288<p>Penetration: 31.2%</p><p>Frequency: 4.1</p><p>Photo: Company Website</p>

August 1, 2013 at 11:50 PM

Here are the 15 most popular brands Indians like better. How many of these do you use daily? Check it out
(Source: Kantar Worldpanel’s Brand Footprint Report)
Note: penetration explains the number of families purchasing the brand and frequency describes the number of times a shopper bought the brand.

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Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

Revealed: Top 20 consumer brands in India

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