2014 Detroit Auto Show: Summing Up The Cars And Concepts
Another year, another Detroit Auto Show.
The public won't pass through the doors of Cobo Hall until Friday, but the world's media have largely departed after two days' worth of press previews.
It felt like a somewhat flat show, despite rah-rah coverage in the local press, and it really had only three important global debuts.
2015 Ford F-150 live photos, 2014 Detroit Auto Show
Big pickup, but lighter
The first was the 2015 Ford F-150 full-size pickup truck, the next generation of the highest-selling vehicle in the United States.
The new big Ford pickup is big and brash, as always, but its cab and bed are built of aluminum alloy, reducing its weight by roughly 700 pounds.
When it goes into production later this year, the Ford truck will likely add 600,000 aluminum-bodied vehicles a year to the world's roads--tripling or quadrupling the total annual production of aluminum vehicles at one fell swoop.
Right now, those aluminum cars are limited to large luxury vehicles: the Audi A8, Jaguar XJ, Range Rover and Range Rover Sport, and Tesla Model S.
Adding a full-size pickup to that list, one that currently carries a base price around $25,000, is a huge gamble for Ford--but shows how the company expects to meet increasingly stringent corporate average fuel economy (CAFE) rules from now through 2025.
2015 Mercedes-Benz C-Class live photos, 2014 Detroit Auto Show preview
Luxury bracket creep
The second important global debut was the latest generation of the Mercedes-Benz C-Class. It's moving up into mid-size sedan territory--meaning the E-Class above it is edging toward full-size, and the top-of-the-line S-Class is even larger.
There will be more four-cylinder engines, likely a hybrid version, and even a plug-in hybrid down the road for the C-Class. But it's no longer the smallest car in the Mercedes lineup, that slot now being occupied by the front-wheel-drive compact CLA-Class lineup.
The C-Class follows the latest Mercedes styling idioms, and will no doubt do fine--but it remains relatively evolutionary, compared to the CLA.
Mass-market mid-size sedan
Finally, there was the Chrysler 200, the all-new mid-size sedan that the Chrysler-Fiat combine desperately hopes will let it play in the high-volume but brutally competitive North American market for mid-size sedans.