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Lexus Names New Flagship

The Lexus LC 500 wowed the media at the North American International Auto Show in Detroit with its powerful exterior, luxurious interior and 467-hp engine.

Lexus anointed a new king today at the North American International Auto Show in Detroit.

The all-new Lexus LC 500 will serve as Toyota’s luxury brand new flagship, dethroning the Lexus LS.

Akido Toyoda, Chief branding officer, said the LC 500 was the product of the LF-LC concept vehicle that debuted in Detroit four years ago. That car was muscular, highly-defined and outrageously sporty. The LC 500 is better.

“This flagship luxury coupe’s proportions, stunning design and performance make a strong statement about our brand’s emotional direction and will grow the Lexus luxury appeal globally,” Toyoda said.