Hilarious Or Terrible? The Car Ads Of Super Bowl 50 Buckle Up

Thanks to Volkswagen’s wildly popular “The Force” ad, teasing Super Bowl commercials before the big game has become the norm for automakers. This year is no different, and automakers have released ads prior to the Big Game in hopes of capturing that viral magic. Here are this year’s car-related ads, some of which won’t air until Super Bowl 50 kicks off:

Acura NSX

Aside from David Lee Roth yowling in the background and the red, white and blue hues hinting the NSX is made in Marysville, Ohio, it’s a straightforward spot highlighting the design features of Acura’s next-gen supercar.

Audi R8

From David Bowie’s “Starman” playing in the background to images evoking the space race, Audi loads up on nostalgia to sell its new R8.

Buick Cascada

Emily Ratajkowski teams up with New York Giants wide receiver Odell Beckham Jr. to promote the Cascada, Buick’s all-new convertible. It’s the company’s first Super Bowl ad, and the teaser image suggests something more sedate than Blurred Lines.

Honda Ridgeline

Talking animals doesn’t break new ground, but this sheepish ad highlights one of the new unique features of Honda’s latest truck.