Cadillac Wants Lyriq Customers To Sign An NDA

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But you get a cash allowance for it!

General Motors has a lot riding on Cadillac as the brand becomes its poster child for electrification. Cadillac, in turn, has pretty much everything riding on the Lyriq, its new EV crossover. That’s perhaps why select buyers of the all-new model line have been asked to sign a non-disclosure agreement in exchange for a $5,500 cash allowance on their lease or purchase. That’s an unprecedented move but we live in unprecedented times, so this might become more common practice moving forward.

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What this means is these new Cadillac Lyriq owners or lessees won’t be able to disclose anything about their experience with the new EV to anyone other than GM. The automaker would also know everything about where these people go and whatever else it’s able to monitor about vehicle usage remotely. Yes, Big Brother is most definitely watching.

According to information dug up by Detroit Free Press, the NDA program was limited to somewhere around 20 Lyriq customers. A Cadillac spokesman wouldn’t go into detail about the program, but did say those who were handpicked are “early adopters; they're tech savvy and they want the first and the best."