Man gets Photoshopped by 19 different artists around the world
(photo: Superdrug)
Now, it’s his turn.
Back in August, U.K.-based pharmacy Superdrug conducted an experiment on the perception of beauty by sending an image of a woman to graphic designers across the globe asking them to alter the body to suit their ideal of beauty. The results were shocking. This time, they turned the lens on a man.
ALSO SEE: A Woman’s Body is Photoshopped into 18 Countries’ Ideals
“Our previous Perceptions of Perfection study (inspired by by journalist Esther Honig’s project Before & After) focused on sometimes-unrealistic standards of female beauty,” the website explains. Next, they wanted to see if these standards transcended gender.
“Fueled in part by the media and popular culture, men around the world may feel even more body image–related pressure than women do – pressure to be stronger or slimmer or more muscular.”
(photo: Superdrug)
“Our goal with this project is to fuel a revolution: to spark real change about body image, to empower people to prioritize health above appearance, and to promote body confidence around the world.“
The same photo was sent to 11 women and eight men in 19 different countries, who then returned their Photoshopped version. While the bodies were the main focus of the experiment, analysts were surprised to find how much attention was given to faces, as well.
(photo: Superdrug)
“Some men have almond-shaped eyes, thick eyebrows, or dark, heavy beards. Others have broad noses, full lips, or strong browlines.”
They also noticed that countries like Russia, Venezuela, Nigeria and the United States portrayed men as powerful while Croatia, China and the U.K. showed a slimmed down version of the model.
ALSO SEE: Zendaya Calls Out Magazine for Slimming Her Thighs and Torso
“We hope this report helps to empower men to place their physical and mental health above appearance to ensure we become a nation where body confidence is, in fact, the cultural norm,” says Denise Hatton, Chief Executive of YMCA England, a founding partner of the Be Real campaign for body confidence.
What do you think of the Photoshopped images? Let us know by tweeting to @YahooStyleCA.
