Warner Music taps OpenSea NFT marketplace to guide artists to Web3
Warner Music Group (WMG) has partnered with non-fungible token (NFT) marketplace OpenSea, to allow some of the entertainment conglomerate’s artists to build their fan base in Web 3.0.
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WMG artists will get early access to OpenSea’s new “drop” product, an initiative that allows creators to launch collections on dedicated pages with higher visibility on OpenSea’s website.
As part of the partnership, the global recording label’s artists will host limited-edition projects on their dedicated drop pages, WMG said in a statement.
Warner Records UK is collaborating with Web3 firm Probably Nothing to develop the partnership’s first collection.
In January, WMG announced the development of a music-themed digital world in The Sandbox metaverse.
In May, rival Sony Music Entertainment announced a Greater China venture for its American label RCA Records to explore opportunities in NFTs, streaming, and the metaverse.
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