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e.l.f. Beauty Attracts Big Money

And the lifestyle beauty brand could soar more due to strong earnings and consumer demand. But another likely reason is Big Money lifting the stock.

Big Money Eyes e.l.f. Beauty

So, what’s Big Money? Said simply, that’s when a stock goes up in price alongside chunky volumes. It’s indicative of institutions betting on the shares.

Smart money managers are always looking for the next hot stock. And e.l.f. Beauty has many fundamental qualities that are attractive.

This sets up well for the stock going forward. But how the shares have been trading points to more upside. As I’ll show you, the Big Money has been consistent in the shares.

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You see, fund managers are always looking to bet on the next outlier stocks…the best in class. They spend countless hours sizing up companies, reading reports, speaking to analysts…you name it. When they find a company firing on all cylinders, they pounce in a big way.

That’s why I’ve learned how critical it is to gauge Big Money demand for shares. To show you what I mean, have a look at all the Big Money signals ELF has made recently.

The last few weeks have seen lots of Big Money activity. Each green bar signals big trading volumes as the stock ramped in price:

Source: www.mapsignals.com

In the last three months, the stock attracted seven Big Money buy signals. Generally speaking, recent green bars could mean more upside is ahead.

Now, let’s check out the technical action grabbing my attention:

Outperformance is important for leading stocks.

e.l.f. Beauty Fundamental Analysis

Next, it’s a good idea to check under the hood. Meaning, I want to make sure the fundamental story is strong too. As you can see, e.l.f. Beauty has been growing sales and earnings at double-digit rates. Take a look:

  • 1-year sales growth rate (+23.3%)

  • 3-year EPS growth rate (+61.4%)

Source: FactSet

Marrying great fundamentals with technically superior stocks is a winning recipe over the long-term.

In fact, ELF has been a top-rated stock at my research firm, MAPsignals, for years. That means the stock has buy pressure, strong technicals, and growing fundamentals. We have a ranking process that showcases stocks like this on a weekly basis.

ELF has a lot of qualities that are attracting Big Money. It’s made the Top 20 report four times since 2019, with its first appearance on 01/05/2021…and gaining 26.3% since. The blue bars below show when e.l.f. Beauty was a top pick:

Source: www.mapsignals.com

It’s been a top stock in the consumer staples sector according to the MAPsignals process. I wouldn’t be surprised if ELF makes additional appearances in the years to come. Let’s tie this all together.

e.l.f. Beauty Price Prediction

The e.l.f. Beauty rally could have further to go. Big Money buying in the shares is signaling to take notice. Shares could be positioned for further upside. Given the historical gains in share price and strong fundamentals, this stock could be worth a spot in a diversified portfolio.

Disclosure: the author holds no positions in ELF at the time of publication.

Learn more about the MAPsignals process here.

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This article was originally posted on FX Empire

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