Zach Braff is hoping the internet will kickstart his writing/directing career back to life.
The long-time Scrubs actor, who scored a cult classic hit with his 2004 writing/directing debut Garden State, has launched a Kickstarter fundraising page in search of $2 million to power his next film, Wish I Was Here. Oscar-nominated power players Stacey Sher and Michael Shamburg will produce the project, which Braff co-wrote with his brother Adam.
The movie, about a struggling actor who agrees to homeschool his young son, is the latest A-List powered project to turn to the internet for cash. Rob Thomas and Kristen Bell launched a campaign to fund a film version of their cult hit CW show Veronica Mars in the middle of March.
Seeking $2 million, that project captured the imagination of fervent fans and Hollywood observers, earning a cool $5.7 million in the process and nearly as many columns on whether crowdfunding was the way of the future -- and whether or not that was appropriate.
"I don’t think Veronica Mars is negatively affecting people that Kickstarter was built to serve, those people who are making $30-40,000 documentaries," Thomas said in an interview with The Hollywood Reporter. "I think what Veronica Mars has done is brought Kickstarter to the masses. More people are now familiar with Kickstarter, and more people are browsing Kickstarter for other projects, who now understand what it is and what it does than there were before we launched our campaign. I think we’re bringing more eyes to that site, so I think that has to be good for indie filmmakers."
Less successful was Extreme Realities, an environmental documentary featuring Matt Damon. It raised pledges for only $45,000 of the $75,000 it sought, meaning that it received none of the money.
More recently, James Franco sought $10,000 to fund a performance art piece in New York City.
Braff was most recently seen in Oz the Great and Powerful, the massive Disney film that has pulled in nearly $478 million worldwide.