YouTube Unveils First 30 Paid Channels

DAVID LIEBERMAN, Executive Editor
May 9, 2013
YouTube Goes Down, Briefly

Sesame Street and Young Turks are among 30 YouTube services that, beginning today, will offer content to people who pay a subscription fee following a 14-day free trial period. They’ll cost an average of $2.99 a month, payable via credit card or Google Wallet, and some will go for as little as 99 cents, says YouTube Director of Content Partnerships Malik Ducard. Some will also have ads, but a majority won’t. Google will collect about 45% of the subscription and ad revenue. Most of the content will be available on demand but Ducard says the initiative will accommodate live transmissions. In addition, content providers can choose where among 10 countries they’d like to distribute their material. Others are expected to also launch subscription services on YouTube using what Ducard calls a “self-service” model. Sesame Street will start off providing full episodes of the TV show. YouTube lists participating channels here. The list includes Rap Battle Network, Baby First Plus, BIGSTAR Movies, Big Think, DHX Junior TV,, I Love Docs Channel, Gravitas Movies, HD Net, National Geographic Kids, Nelvana’s Treehouse Direct, (Roger) Corman’s Drive-In, DocuRama, NuestroPix, Gay Direct, PrimeZone Sports, Acorn TV, Laugh Factory VIP, PGA Digital Golf Academy, and UFC Select.

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