For some, the Super Bowl's main attraction happens in between plays when the action switches to the ads (reportedly costing $4 million for 30 seconds) and Joe Schmo becomes Don Draper, judging each commercial with a scotch in one hand and buffalo wing in the other.
So which spots soared and which were a waste of money? Let's break down the Best and Worst Super Bowl Ads below!
Most Touching - Jeep, 'America Will Be Whole Again
Most Uncomfortable Touching - GoDaddy.com, 'Perfect Match'
Best Use of Celebrity - Best Buy, 'Asking Amy'
Worst Use of Celebrity - Mio, 'Anthem'
Best Party - Taco Bell, 'Viva Young'
Worst Party - Pepsi NEXT, 'Party'
Best Motivation To Put Down The Pizza - Calvin Klein, 'Concept'
Worst Motivation To Put Down The Pizza - Subway, 'Congratulations Jared'
Best Use of Animals - Budwiser, 'Brotherhood'
Worst Use of Animals - Cars.com, 'Wold'
Best Overall - Oreo, 'Whisper Fight' AND Their Impeccably Timed Black Out Tweet
Worst Overall - Wonderful Pistachios, 'Psy Wonderful Pistachios Get Crackin'
WHAT WAS YOUR FAVORITE AD?