Variety Up To Its Old “Creepy” Tricks

NIKKI FINKE, Editor in Chief

As the saying goes: the more things change, the more they stay the same. Variety was up to its old tricks this week even under new ownership. Immediately after the announcement came out that Roger Ebert had died on Thursday, Variety “was calling/emailing around Hollywood for people to take out creepy obit ads for him,” an exec at one studio which was approached tells me. That is Variety’s long-time but in-bad-taste revenue-raising practice that I hoped would have disappeared under Jay Penske (who also owns Deadline) and Third Point, a hedge fund founded by mega-investor Daniel S. Loeb.

Related stories

More Goings And Comings Inside Variety

Deadline And Variety To Live Under One Roof After Westwood Building Deal

Daily Variety Dead: Names 3 Editors-In-Chief And Turns Weekly; Claudia Eller Exits LA Times; Can This Failing Trade Be Saved?

Get more from Follow us on Twitter, Facebook, Newsletter