Following The CW's completion of its upfront ad sales on Wednesday, CBS has nearly completed its sales for the year. And, like The CW, the network has found it same in essentially the same territory as it did last year.
Though a little bit of business remains to be completed, overall volume for CBS was on par with the the $2.7 billion that it brought in last year, and is expected that it will lead sales volume among the networks as it did last year. Roughly 70 to 80 percent of the network's ad inventory has been sold, an individual with knowledge of situation told TheWrap.
The network's ad rate was up 7 1/2 to 8 1/2 percent for the network, which negotiated its ad sales stealthily this year.
Pharmaceutical, tech and financial services were strong performers in advertiser categories for the network this year, the individual said.