The ad, which was pulled less than 24 hours after its initial release, featured Jenner joining a large group of young protesters, resulting in a police standoff that could only be deescalated by — wait for it — the power of Pepsi. (Yes, really.)
“This is so sad. Once again, we see a Kardashian in a video being put in an awkward position,” Trevor Noah said, alluding to Kim Kardashian’s infamous sex tape.
“Now the whole ad was a little tone deaf, but the part where people really lost it is when Kendall Jenner hands a Pepsi to a police officer in a scene that looked a lot like the iconic image of Ieshia Evans being arrested at a Black Lives Matter protest,” Noah continued. “But to be honest with you guys, I don’t understand why Pepsi got hammered so hard.”
Noah, of course, was setting up a near-perfect string of branding suggestions for fellow companies that need to get more “woke.”
“Let’s see Coca-Cola address global warming,” he proposed, queuing up a graphic of the Coca Cola polar bear sitting on a melting ice cap. “Let’s have a wedding for Mr. and Mr. Clean.”
Among his other suggestions? Mr. Goodbar rebranding as a “Gender-Fluid Goodbar,” and Crest toothpaste celebrating “black power with a white smile.”
Press PLAY on the following clip to see more of Noah’s progressive branding ideas, then drop a comment below.
Launch Gallery: Best Late-Night TV Clips of 2016