Sunshine Sachs, a public relations firm whose clients include Ben Affleck, Leonardo DiCaprio and the Hollywood Foreign Press Association, is getting into TV and film production by way of launching a sister company called Madica Productions.
Sunshine Sachs principals Ken Sunshine and Shawn Sachs announced the formation of the new company Thursday, June 27, and said it will be run by managing director Jeff Tahler, who had spent six years as a senior vp with FremantleMedia.
Madica’s slate will include nonscripted content that will make use of some of the clients -- not only people but also corporations, brands, labor unions and nonprofit entities -- that Sunshine Sachs represents.
At FremantleMedia, Tahler oversaw acquisitions for global distribution of shows including Project Runway, The Apprentice and Oprah’s Big Give.
Madica said it has begun development on three untitled projects, including a mid-budget feature film.
“We are eager to develop and produce the type of content that reflects our wide range of passions and interests,” said Tahler. “Today, that can be anything from a short-form digital series to a big-budget feature film, and we will be developing stories for all platforms."