With new tracks from Pink, Alicia Keys, Kanye West and Carly Rae Jepsen competing with still-charting jams from One Direction, Usher, David Guetta ft. Sia and Carly Rae Jepsen, no one quite knows who will emerge in September with the summer's most popular song -- but TheInsider.com is about to give you the inside track thanks to Tom Poleman -- President of National Programming Platforms, Clear Channel Media and Entertainment (he influences which songs hit the airwaves for a wide array of radio stations).
We caught up with Poleman to find out which songs are burning up his summer charts -- and which emerging tracks you should keep an eye on!
What Makes The Perfect Summer Single?
"Summer singles need to be catchy and carefree. It usually comes down to an infectious hook and great energy. That's one of the reasons that so many dance records are connecting with summer audiences. Usher's Scream, David Guetta & Sia's Titanium, Rihanna's Where Have You Been, Ellie Goulding's Lights and Jennifer Lopez's I'm Goin' In - they don't make you think, they make you move. This year, dance is the beat of the summer."
What Songs are Currently In The Lead To Be Summer's Hottest Song?
"Hands down, no question, Carly Rae Jepsen's Call Me Maybe. It doesn't matter that we're already hundreds of tributes and parodies in – this thing shows no signs of slowing down. And it looks like Carly is going to be 2012's summer girl: her duet with Owl City, Good Time, should pick up right where Call Me Maybe eventually leaves off."
What Song Definitely Has The Potential To Dethrone Maybe?
"Katy Perry is no stranger to a summer smash, and Wide Awake is one of my favorites from her. And her movie, Katy Perry: Part Of Me, has off-the-charts buzz. For someone who's about to go on a break to relax and write new music, she's certainly going out with a bang."
Are There Any Under-The-Radar Songs We Should Download?
"Afrojack's Can't Stop Me and Austin Mahone's Say Something are showing early signs of having the summer song goods."
Where Should We Look For The Next "It" Song?
"The heart of the boy band resurgence really is rooted in the British pop invasion. One Direction vs. The Wanted is the new Backstreet Boys vs. 'NSync. And there's a whole new crop of British up and comers with strong summer songs – like Cher Lloyd with I Want You Back, Olly Murs with Heart Skips a Beat and Conor Maynard with Vegas Girl - that, paired with the Olympic Games, make England the center of the pop culture world right now."