'Silver Linings Playbook' Changes Release Plan Again (Exclusive)

The Hollywood ReporterNovember 15, 2012
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David O. Russell's Silver Linings Playbook has decided to forgo a Nov. 21 wide release in favor of a slower rollout.

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The Weinstein Co. film -- headlining Bradley Cooper and Jennifer Lawrence, and drawing glowing reviews  -- was originally scheduled to open nationwide on that date in 1,500 to 2,000 theaters after playing exclusively in 10 to 15 theaters over the Nov. 16-18 weekend.

Now, Silver Linings Playbook will only be playing in roughly 400 theaters as of Nov. 21 and grow from there over the first few weeks of December.

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Harvey Weinstein helped write the book on platform releases, which allow a company to build word of mouth and piggyback on awards season.