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Shakira Launches New Perfume Line

Concetta DeLuco
March 28, 2013
Shakira to be Honored with 'Hero' Award for Charitable Work
Shakira to be Honored with 'Hero' Award for Charitable Work

The Voice judge released the perfumes, S by Shakira and S by Shakira Eau Florale, officially on March 18 but like any proud mother welcomed them into the world with a proper ceremony of sorts at the Champs-Elysses Sephora flagship store in France on March 27.

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Amid a flurry of fans, the songstress signed autographs, posed for photos and happily presented her labors of love to the world

According to a press release, Shakira says "Creating S by Shakira has been a long process of personal exploration, and the result is the exact expression of myself, through a fragrance. S by Shakira is the perfume I’ve always dreamed of. It's the combination of my favorite essences, and developing it has been a magical experience."

The 35 year old Hips Don’t Lie singer says she created the perfume as a way to open the doors to her world to her fans, sharing with them her most intimate and personal side.

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