Keke Palmer is teaming with the shoe and accessory online subscription service ShoeDazzle in a new endorsement deal, TheWrap has learned exclusively.
Palmer is partnering with the company to curate two collections for its members, with the first launching on Oct. 1 followed by a second collection drop in January 2017.
“I love to express myself through fashion and have fun with my choices so I was thrilled to curate a collection for ShoeDazzle,” Palmer said. “I hope I can assist women in the many different ways they can rock their style in their shoes!”
Palmer currently stars as Zayday Williams in the Ryan Murphy Fox series “Scream Queens,” which began its second season on Sept. 22. She is also known for her roles in “Barbershop 2: Back in Business” and “Akeelah and the Bee.” Williams released her debut album, “So Uncool,” in 2007 and is set to release her first book in January 2017.
“Keke embodies the message we have been telling through our brand since we launched,” ShoeDazzle senior vice president Kim Tobman said. “Keke is fearless when it comes to fashion, but is so accessible and relatable to her fans. We love her spirit and are thrilled to bring this collaboration to our customers.”
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