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Savannah Guthrie's 'Today' One Year Later: How Do the Ratings Stack Up to Ann Curry and Meredith Vieira?

Tim Kenneally
July 19, 2013

A little more than a year ago, "Today" said goodbye to co-host Ann Curry.

NBC's morning show also appears to have said goodbye to a significant chunk of its viewership in the time since it bid adieu to Curry.

Also read: Ratings: Ann Curry Tops Friday Night for NBC

July 9 marked the first anniversary of Savannah Guthrie replacing Ann Curry on "Today," and the numbers suggest that the change hasn't been kind to the show, which has been losing ground to ABC counterpart "Good Morning America" lately.

In the period between July 9, 2012 and July 8, 2013, "Today" averaged 4.647 million total viewers from 7 to 9 a.m., -- a drop of about 606,000 from the 5.253 million that the show averaged in the first year of Ann Curry's tenure as a co-host, following her June 9, 2011 premiere.

Also read: 'Today' Team Supports Matt Lauer With Letter, but Ann Curry Hasn't Signed

In the key 25-54 news demo, "Today" also dropped, from  an average 2.321 million viewers during Curry's first year to 1.908 million in Guthrie's first year.

In fairness, the Curry era suffered a similar slump in its first year compared to that of her predecessor. From Sept. 13, 2006 to Sept. 12, 2007 -- the first year of Meredith Vieira's co-host run -- "Today" averaged 5.461 million total viewers, with 2.607 in the demo.

Also read: 'Today' Replacing, Promoting Veteran Director Amid 'Many Changes'

Vieira, meanwhile, is preparing to launch her own daytime offering. "The Meredith Vieira Show," from NBCUniversal Domestic Television, will premiere as a syndicated show in fall 2014.

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