(Re)Watch The Best & Worst Super Bowl Commercials
For some, the Super Bowl's main attraction happens in between plays when the action switches to the ads (reportedly costing $4 million for 30 seconds) and Joe Schmo becomes Don Draper, judging each commercial with a scotch in one hand and buffalo wing in the other.
So which spots soared and which were a waste of money? Let's break down the Best and Worst Super Bowl Ads below!
Most Touching - Jeep, 'America Will Be Whole Again
Most Uncomfortable Touching - GoDaddy.com, 'Perfect Match'
Best Use of Celebrity - Best Buy, 'Asking Amy'
Worst Use of Celebrity - Mio, 'Anthem'