Univision Wins Primetime in Demo for Third Straight Week

Univision has finished on top of the young-adult network rankings for an unprecedented third straight week, as its all-0riginal, novela-driven lineup continues to outperform the listless major networks.

CBS continues to do well with original summer drama “Under the Dome,” but nothing else new is clicking on the Big Four, and veteran reality series are down pretty much across the board.

NBC did OK last week with a trio of new shows — “Camp,” “Get Out Alive With Bear Grylls” and “Hollywood Game Night” — but it’s too early to tell if they’ll stick.

Overall for the week of July 8-14, Univision led in adults 18-49 with a 1.4 rating/5 share, followed by NBC, Fox and CBS (all at 1.2/4), ABC (0.9/3) and top cabler TBS (0.8/2). CBS and NBC were both up slightly from the comparable week of last year.

The Eye edged out the Peacock for the lead in adults 25-54 while also winning in total viewers.

Univision’s novelas “Porque El Amor Manda” (pictured above) and “Amores Verdaderos” won the weeknight 8 and 9 o’clock hours in 18-49, respectively — with both up about 15% from the previous week. The 10 p.m. novela “Que Bonito Amor” also was on the rise, ranking second on average for its hour.

NBC last week produced the summer’s top two unscripted series premieres in “Get Out Alive With Bear Grylls” on Monday (1.5/4 in 18-49, 4.23m) and “Hollywood Game Night” on Thursday (1.4/4, 4.28m).

Another newcomer, Wednesday scripted drama “Camp,” performed similarly (1.5/5, 5.00m), benefiting from a good lead-in from “America’s Got Talent” (2.8/8 in 18-49, 10.71m). The competition series was narrowly the week’s No. 1 program in 18-49 and delivered the Peacock’s top rating in the night’s 9 o’clock hour since November.

Also for the net, “The Winner Is” (1.1/3 in 18-49, 4.03m) didn’t do much in its timeslot debut Thursday (opposite two established reality series), making the premiere numbers for “Hollywood Game Night,” which aired after it, look even better.

Fox was cooking midweek, winning Wednesday in young adults with “MasterChef” (2.3/7 in 18-49, 5.46m average for its two hours) while its “Hell’s Kitchen” (2.1/7 in 18-49, 5.25m) tied as Thursday’s top program. These shows helped make up for its low-rated repeat offerings on Monday and Friday.

CBS notes that last week marked the first time since 2005 that it had finished on top among the Big Four in 18-49 (tying Fox and NBC). “Under the Dome” (2.7/8 in 18-49, 10.71m) finished second for the week in 18-49 and first in both 25-54 (3.5/9) and total viewers (tied with “America’s Got Talent”).

This was the second straight decline following a strong premiere for “Dome,” though it stabilized on Monday of the current week (2.7/8, 11.13m), when it was flat in 18-49 while up 9% in 25-54 and 4% in total viewers.

“Big Brother,” which made headlines recently for the racist, sexist and homophobic comments made by some of the show’s contestants, had its best week of the summer. All three of its editions ranked among the frame’s top 10 programs in 18-49.

ABC had another quiet week for most of its original programs, with Wednesday’s “The Lookout” (0.7/2 in 18-49, 2.85m) and Thursday’s “Motive” (0.8/3 in 18-49, 4.76m) hitting lows. Edging up but remaining lackluster performers are Sunday’s unscripted duo of “Celebrity Wife Swap” (1.2/4 in 18-49, 3.51m) and “Whodunnit?” (1.1/3 in 18-49, 3.12m).

“The Bachelorette” was again the net’s top program (1.9/6 in 18-49, 6.88m).

Ratings for cable news networks were on the rise in a week that included the final days of the George Zimmerman trial. CNN moved up to 18th among all cable networks for the week in adults 25-54, with HLN in 27th, Fox News in 30th and MSNBC in 36th.

The older-skewing Fox News was still dominant in total viewers, easily leading the newsies and ranking fifth among all basic cable networks.

On the entertainment side in basic cable, TNT claimed the week’s No. 1 spot among dramas in both adults 18-49 with “Falling Skies” (1.1/4 in 18-49, 3.33m) and total viewers with “Rizzoli & Isles” (1.0/3 in 18-49, 5.58m). It also had the top four dramas in adults 25-54: “Rizzoli & Isles,” “Falling Skies,” “Major Crimes” and “Perception.”

VH1′s “Love & Hip Hop Atlanta” (1.9/6 in 18-49, 3.49m) was basic cable’s No. 1 program in 18-49, and lead-out “Hit the Floor” (1.1/3 in 18-49, 2.23m) was among the top scripted cable shows for the week in key demos.

At Discovery, “Fast n’ Loud” (1.3/4, 2.58m) was Monday’s top-rated non-sports cable program in key male demos, and on Tuesday “Deadliest Catch” (1.2/4, 3.02m) was No. 1 on cable, and No. 2 for all of television, in men 18-49 (1.6/5) and 25-54 (2.1/5).

Bravo had a good Monday, with “The Real Housewives of Orange County” hitting season highs (1.0/3 in 18-49, 2.17m) and “Below Deck” (0.6/2, 1.24m) rising about 15% above its week-earlier series premiere. And closing the week, “The Real Housewives of New Jersey” (1.2/4 in 18-49, 2.70m) was basic cable’s top-rated 8 p.m. Sunday program in 18-49.

At ABC Family, “Switched at Birth” (0.9/2, 2.02m) hit 18-month highs in the net’s target 12-34 demos Monday, and lead-out “The Fosters” (0.7/2, 1.77m) hit a high in women 18-34 (1.4/4). And on Tuesday, “Pretty Little Liars” (1.0/2, 2.03m) was No. 1 on television for the night in women 18-34 (2.6/9) and females 12-34 (3.1/10).

HBO’s “True Blood” hit a season high Sunday (2.5/7 in 18-49, 4.54m) and was the week’s No. 4 program overall in 18-49. It was followed by the second-season preem of “The Newsroom” (0.9/2 in 18-49, 2.22m), which was flat or up a bit in key categories vs. its series opener of a year ago.

Showtime’s new “Ray Donovan” continues to look good (0.5/1 in 18-49, 1.45m), with the drama getting picked up on Tuesday for a second season. Also for the net, “Dexter” dipped in its third week (1.1/3 in 18-49, 2.43m).

MTV2 had its most-watched total day ever on Tuesday thanks to “Nick Cannon Presents: Wild ‘N Out” (1.13 million) and the premiere of “Ain’t That America with Lil Duval” (794,000).

TV One’s series premiere of “R&B Divas LA,” the latest addition of its “Divas” reality series franchise, drew 434,000 adults 25-54 on Wednesday, making it the network’s most-watched telecast of 2013 in its target demo.

WEEK’S TOP PROGRAMS

Adults 18-49
1. America’s Got Talent-Wednesday (NBC), 2.8/8
2. Under the Dome (CBS), 2.7/8
3. America’s Got Talent-Tuesday (NBC), 2.6/8
4. True Blood (HBO), 2.5/7
5. MasterChef-9 (Fox), 2.3/7
6. MasterChef-8 (Fox), 2.2/8
7. Big Brother-Sunday (CBS), 2.1/7
7. Big Brother-Thursday (CBS), 2.1/7
7. Hell’s Kitchen (Fox), 2.1/7
10. The Big Bang Theory-r (CBS), 2.0/8
10. Big Brother-Wednesday (CBS), 2.0.7
—————
12. The Bachelorette (ABC), 1.9/6
12. Love & Hip-Hop Atlanta (VH1), 1.9/6
14. Two and a Half Men-r (CBS), 1.6/6
14. American Ninja Warrior (NBC), 1.6/5
16. Camp (NBC), 1.5/5
16. So You Think You Can Dance (Fox), 1.5/5
16. Family Guy-r (Fox), 1.5/5
16. Get Out Alive With Bear Grylls (NBC), 1.5/4
16. WWE Raw (USA), 1.5/5

Total Viewers (in millions)
1. Under the Dome (CBS), 10.71
1. America’s Got Talent-Wednesday (NBC), 10.71
3. America’s Got Talent-Tuesday (NBC), 9.81
4. NCIS (CBS), 8.71
5. The Big Bang Theory-r (CBS), 8.16
6. The Bachelorette (ABC), 6.88
7. Two and a Half Men-r (CBS), 6.80
8. 60 Minutes (CBS), 6.44
9. Big Brother-Sunday (CBS), 6.27
10. America’s Got Talent-Wednesday (NBC), 6.24
—————
11. NCIS: Los Angeles-r (CBS), 6.19
12. Big Brother-Thursday (CBS), 6.18
13. Big Brother-Wednesday (CBS), 5.95
14. Dateline-Friday (NBC), 5.94
15. Rizzoli & Isles (TNT), 5.58
16. MasterChef-9 (Fox), 5.46
17. MasterChef-8 (Fox), 5.44
18. Person of Interest (CBS), 5.41
19. Hell’s Kitchen (Fox), 5.25
20. Rookie Blue (ABC), 5.24

WEEK’S TOP NETWORKS
(in millions)

Total Viewers
CBS 5.34
NBC 4.69
ABC 3.74
UNI 3.64
Fox 3.24
USA 2.36
DSNY 2.34
HIST 2.23
TNT 2.04
FNC 1.80

Adults 18-49
UNI 1.81 (1.4/5)
NBC 1.49 (1.2/4)
Fox 1.48 (1.2/4)
CBS 1.47 (1.2/4)
ABC 1.20 (0.9/3)
TBS 0.97
USA 0.92
TEL 0.86
HIST 0.80
FX 0.76

Adults 25-54
CBS 1.89 (1.6/5)
NBC 1.82 (1.5/4)
UNI 1.72 (1.4/4)
Fox 1.67 (1.4/4)
ABC 1.47 (1.2/4)
HIST 0.96
TBS 0.95
USA 0.94
TEL 0.81
A&E 0.78

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