Specialty B.O.: ‘Spring Breakers’ Powers To $270K In 3 Cinemas, ‘Poppy Hill’, ‘Ginger & Rosa’, ‘Mindless Behavior’ Solid In Debuts
Specialty Box Office: ‘Philomena’ Debuts Strong; Is It This Year’s ‘Best Exotic Marigold Hotel’?
Brian Brooks is a Deadline contributor.
UPDATED: Just in time for the debauchery of Spring Break that has long provided fodder for Hollywood, distribution newcomer A24 Films scored big time with this weekend’s three-theater opening of Harmony Korine’s Spring Breakers. The Venice/Toronto debut headlining James Franco and Disney stars Selena Gomez and Vanessa Hudgens grossed a whopping $270K for a $90K average. That’s the best opening per-theater-average in the specialty arena for 2013. A24 also fared well with their other rollout, Ginger & Rosa, which had the third-highest per theater average of the current weekend with $15K. Both titles should prove strong box office contenders in the weeks to come. GKids released Studio Ghibli’s From Up On Poppy Hill, which averaged an impressive weekend second-best $27,514 in a pair of theaters. The animated film was directed by Goro Miyazaki, son of master Japanese animator Hayao Miyazaki, who was co-writer on the movie. YouTube channel AwesomenessTV partnered with AMC Entertainment to open the teen R&B concert pic Mindless Behavior: All Around The World in 117 theaters, grossing over a half-million dollars with a solid $4,351 average. Oscilloscope bowed Matteo Garrone’s Reality in one theater, grossing $8K, while Millennium took Upside Down to 11 locations, averaging $2,570.
Spring Breakers’ $90K average compares to last year’s opening heavy-hitters The Master (a whopping $147K average last September) and Moonrise Kingdom (nearly $131K last May). Spring Breakers, a candy-colored crime comedy which boasts plentiful skin and dark humor, expands to nearly 600 theaters next weekend in a test of the film’s cross-over appeal. Noted A24′s Nicolette Aizenberg: “A cultural phenomenon was officially launched this weekend … Harmony Korine’s film smashed all expectations. The film sold out shows throughout the weekend in both NY and LA” and additional showings were added to accommodate demand.
Specialty B.O. Preview: ‘Spring Breakers’, ‘Upside Down’, ‘Reality’, ‘Ginger & Rosa’
A24′s Ginger & Rosa shows promise for its expansion to an additional six markets next weekend before going wider in April to a theater count in the hundreds. Its $45K weekend gross was bolstered by a 55% increase in business from Friday to Saturday, according to the distributor, suggesting positive word-of-mouth. The duel A24 releases did not appear to hinder either film’s debuts.