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Shakira Launches New Perfume Line

Shakira to be Honored with 'Hero' Award for Charitable WorkShakira to be Honored with 'Hero' Award for Charitable Work

The Voice judge released the perfumes, S by Shakira and S by Shakira Eau Florale, officially on March 18 but like any proud mother welcomed them into the world with a proper ceremony of sorts at the Champs-Elysses Sephora flagship store in France on March 27.

Check it out: New Music Tuesday

Amid a flurry of fans, the songstress signed autographs, posed for photos and happily presented her labors of love to the world

According to a press release, Shakira says "Creating S by Shakira has been a long process of personal exploration, and the result is the exact expression of myself, through a fragrance. S by Shakira is the perfume I’ve always dreamed of. It's the combination of my favorite essences, and developing it has been a magical experience."

The 35 year old Hips Don’t Lie singer says she created the perfume as a way to open the doors to her world to her fans, sharing with them her most intimate and personal side.


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