'Reincarnated' Producer Vice Media Plans to Increase Film Output
Snoop Dogg's 'Reincarnated' to Hit Theaters in March
ABU DHABI - Vice Media, which has most recently made waves with Snoop Lion documentary Reincarnated, is looking to expand its film business.
For 2013, the company targets more film releases, CEO and co-founder Shane Smith told The Hollywood Reporter.
"One of the things we learned was we were doing all this film marketing for the major studios very successfully," he said. "But why are we pushing these films for studios, when we can push out own films, so that's what we are doing."
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Smith said the company's film activities have been growing "exponentially." The company didn't immediately commit to a specific number of releases, but Smith said he is eyeing several features for next year.
"I don't know if that's going to stay static or double in 2014," he said. "You want to do it in such a way that you keep quality control and have enough people who are excited about it to make it work."
The Vice rockumentary Heavy Metal in Baghdad, which followed two Vice filmmakers as they track down Iraqui heavy metal band during the Iraq War, helped get the Snoop project started, and Smith expects that to help keep the company in the spotlight. "Snoop saw Heavy Metal in Baghdad and said, 'I want that,'" Smith explained. "Now people are seeing Reincarnated and saying, 'we want that.' So, we are doing a lot more features -- not just in America, but all around the world. We're doing some stuff in India right now, stuff in Germany and England."
Vice Films produced Reincarnated with Snoop's Snoopadelic Films.