RATINGS RAT RACE: Post-Super Bowl Airing Of ‘Elementary’ Down From ‘The Voice’ Last Year
Related: Super Bowl XLVII Pulls In 108M Audience, Down From 2012 & 2011
On after Super Bowl XLVII last night, CBS’s Elementary fell far short of the post big game audience The Voice got last year. The freshman drama pulled in 20.8 million viewers, almost half of the 37.6 million that the season two premiere of NBC’s singing competition series garnered after Super Bowl XLVI. That’s the second lowest audience any post-Super Bowl program has gotten since 2003 with ABC’s Alias pulling in 17.4 million in 2003. The 2009 broadcast of The Office after that year’s Super Bowl pulled in 22.9 million, the previous second-lowest viewership in the past decade. Generally, scripted TV doesn’t do as well as unscripted as the Super Bowl post-attraction. In 2010, CBS’s Undercover Boss scored the all time high post-Super Bowl program viewership over the past 10 years with 38.7 million watching. Over the past 15 years, three of the Top Four post-Super Bowl programs have been unscripted. Having said that, in time zone adjusted fast national numbers, Elementary’s audience last night was up 61% over its season average of 12.88 million. Sunday’s show also hit series highs among Adults 18-49 (7.8) as well as Adults 25-54 (8.3) and Adults 18-34 (7.4). Those number made Elementary the highest rated entertainment broadcast of the year among the 18-49 and 18-34 demos and tied with that other CBS show The Big Bang Theory for the top spot among Adults 25-54. The 37.9 million ABC’s Grey’s Anatomy got after the 2006 Super Bowl remains the scripted high.
Related: Power Outage During Super Bowl XLVII
However, Elementary was also hit by unforeseen circumstances. Because of the delay from the power outage that shut the Super Bowl down for over 30 minutes last night, the contemporary Sherlock Holmes show started over an hour later than scheduled. The 11:11 PM ET start of Elementary was the latest ever for any post Super Bowl show. Last year’s season two premiere of The Voice after NBC’s broadcast of Super Bowl XLVI started at 10:19 PM ET. Airing from 12:47 – 1:47 AM, The Late Late Show with Craig Ferguson Super Bowl Special got its second largest audience ever with 4.43 million viewers and its second-highest demographic among Adults 18-49, 18-34 and 25-54. Only the show’s Super Bowl 2007 broadcast has reached higher numbers. ABC, NBC and Fox ran all repeats or specials against CBS’s Super Bowl coverage last night.
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