Ratings Rat Race: Fox Comedy Block Down In Return, ’666′ & ‘Wife’ Hit Lows, ‘Once’ Up
This is what a long hiatus could do to a network’s lineup. Fox’s Sunday comedy block posted across-the-board double-digit ratings declines last night in its return from a month-long break for baseball coverage. The comedies dropped despite following an NFL overrun last night vs. a Simpsons rerun in their last outing four weeks ago. For The Cleveland Show (1.9/5 in adults 18-49), the hiatus came right after its Oct. 7 season premiere. In its second airing for the season, the animated comedy last night was down 14% from its opener. The Simpsons (2.6/6) was down 16% from four weeks ago, Bob’s Burgers (1.8/4) down 22%, Family Guy (2.5/6) down 26% and American Dad (1.9/4) down 27%.
ABC’s Once Upon A Time (3.5/8) climbed another tenth in 18-49 from last Sunday to post its third straight week of ratings gains and finish again as the highest-rated drama of the week in Live+Same Day. ABC also got good news at 7 PM where veteran America’s Funniest Home Videos (1.7/4) was solid, up a tenth (31%) for a second consecutive week-to-week ratings increase and a season high. But Revenge (2.6/6) shed another tenth as it continued its slide. And freshman 666 Park Avenue (1.4/4), whose fate is about to be decided shortly as it doesn’t have a back episodic order, didn’t help its cause, down 13% from last week to a series low. With one exception, the spooky drama has declined every week since its debut to tie 23-year-old AFHV that airs in the low-rent 7 PM hour last night.
CBS’ primetime started at 7:30 PM per the network’s new policy on double-header Sundays. Boosted by an NFL overrun, 60 Minutes (3.8/10) was up 124% from last week when it didn’t get a football lead-in. The Amazing Race (2.5/6) was flat, while The Good Wife (1.7/4) slipped another tenth to tie a series low. Meanwhile, The Mentalist (1.9/5) climbed for a second consecutive week, up 6%.
NBC again won the night with Sunday Night Football. The Cowboys-Falcons game drew a 14.6/23 in the metered-market households, a five-week high.
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