‘Phineas and Ferb: Mission Marvel’ to Invade Disney’s D23 Expo with Waffle-inator
Disney Channel will bring next month’s mash-up of “Phineas and Ferb” with Marvel’s superheroes and villains, “Phineas and Ferb: Mission Marvel,” alive by building a 40-foot Waffle-inator at the Disney D23 Expo.
In the Waffle-inator Challenge, four players compete to free “Phineas and Ferb’s” Agent P from the clutches of the evil Dr. Doofenshmirtz by hurling foam waffles at a massive screen to move Phineas and Ferb , while outmaneuvering Dr. Doof’s evil creations before time runs out.
The Waffle-inator, that will be built in the Grand Plaza near the D23 Expo entrance, is seen in “Phineas and Ferb: Mission Marvel” as Dr. Doofenshmirtz’s latest invention to take over the world. The TV special premieres Aug. 16 on Disney Channel and Aug. 25 on Disney XD. In the special, Phineas and Ferb team up with the Marvel’s super heroes, including Iron Man, Thor and the Incredible Hulk, to help them regain their powers and defeat Marvel super villains and Dr. Doofenshmirtz in an epic battle of good versus evil during which the Waffle-inator is involved.
Disney Channel opted to build a lifesize version of the invention at D23 to give kids and families a way to interact with the property as a unique promotional opportunity.
The Waffle-inator Challenge is the latest experiential promotion Disney Channels has produced after several promos designed around “Teen Beach Movie,” and touring events for Disney XD and Disney Junior’s “Jake and the Neverland Pirates” and “Sofia the First” this summer that connect audiences inside malls and other highly trafficked areas with the networks’ characters in unique ways.
For “Teen Beach Movie,” for example, Disney Channel will host a “Teen Beach Movie” Beach Party at Disney’s Typhoon Lagoon Water Park, in Orlando, through Sept. 2 (see below). The interactive dance parties include relays on the sand, hula hoop games, water balloon and beach ball tossing. It also produced a concert series for the launch of the TV movie.
“People want to engage with the characters and stories more and want to be involved with the experience beyond what they see on television and beyond what they’re involved with in the digital space,” said Richard Loomis, senior VP and chief marketing officer, Disney Channels Worldwide.