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Lifetime Renews ‘Witches of East End’ for Season 2

Lifetime Renews ‘Witches of East End’ for Season 2Lifetime Renews ‘Witches of East End’ for Season 2

Lifetime has granted new drama, “Witches of East End,” a second season. The series will return in 2014 with 13 new episodes.

“With its great story telling and amazing cast, ‘Witches of East End’ is leading a full-blown witch renaissance,” said Lifetime’s executive vice president and general manager Rob Sharenow in a statement. “The show’s perfect mix of premium execution with content that is in the zeitgeist is drawing new viewers to Lifetime and we’re very excited to be bringing it back for a second season.”

Also read: Lifetime’s Pageant-Coach Reality Show ‘Kim of Queens’ to Premiere in January

The series is helping to bring some younger viewers to the cable channel. It has one of Lifetime’s youngest skewing audiences ever with a median age of 46. “Witches of East End” is averaging 3 million total viewers and 1.7 million adults the channel’s key demographic 25-54, as well as the advertiser-coveted 18-49 demo.

Its stars Julia Ormond, Mädchen Amick, Jenna Dewan Tatum and Rachel Boston. Produced by Fox 21, the drama is executive-produced by Maggie Friedman, Jonathan Kaplan, Erwin Stoff and Josh Reims.

The series airs Sundays at 10/9c.

The post Lifetime Renews ‘Witches of East End’ for Season 2 appeared first on TheWrap.

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