‘Good Morning America’ Wins 1st November Sweeps Since Mid-’90s
ABC‘s Good Morning America won the November sweeps, as expected, for the first time in nearly two decades. GMA won in both total viewers averaging 5.31 million and adults 25-54 (2.023 million), according to Nielsen Media Research. GMA scored its first sweeps victory in the important adult demo since July 1994. In addition, GMA led a November sweep in total viewers for the first time in 17 years – since November 1995. GMA surpassed NBC’s Today‘s 4.847 million and 1.995 million by 467,000 total viewers and 28,000 in the 25-54 demo. For the month, GMA’s margins over Today were its largest in total viewers during any sweep in more than 17 years and biggest in adults 25-54 in more than 18 years – since May 1995 and May 1994, respectively. Additionally GMA was up over the year-ago sweep (4.950 million and 1.944 million) in total viewers and Adults 25-54.
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