Get ready to vote for the Doritos 'Crash the Super Bowl' finalists [Video]
The Doritos-commercial finalists have landed!
It's year seven of the Doritos "Crash the Super Bowl" contest -- filmmakers, both amateurs and the pros, submit 30-second Doritos commercials for consideration. Then five finalists are chosen; two of those finalists will face off during the Super Bowl, with viewers voting on their favorite. (Vote yourself by clicking here.)
This year, storylines in the finalists' ads include a tiny dog whose fetching abilities are a mixed blessing (above); a checkout-line lothario getting whacked in the goolies; and a goat whose love for Doritos is intense. Like, really intense. Watch "Goat 4 Sale" here:
The inspiration behind "Goat 4 Sale" is elegant in its simplicity (if not in anything else; it is a goat, after all); director Ben Callner explains in his behind-the-scenes video that a friend of his happened to mention, "Hey, my goat eating and crunching on food is really funny." When your friend has a goat, you kind of have to make a commercial, right? Watch the making-of video below:
The winner can buy a lot more Doritos: the high score on the "USA Today" ad meter nets the ad's creator a cool million bucks and the opportunity to work with director Michael Bay on the next installment of "Transformers."