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'Game of Thrones' Launches New Season 3 Teaser (Video)

New 'Game of Thrones' Featurette Teases Season 3: 'The Game's Been Upped' (Video)New 'Game of Thrones' Featurette Teases Season 3: 'The Game's Been Upped' (Video)

Three is the magic number.

Game of Thrones' third season, back on HBO starting Mar. 31 of next year, already teased its numerical return date (3.31.13) with a new poster last week. And now there's a teaser to go along with it.

PHOTO: 'Game of Thrones' Season 3 Poster Debuts

Airing before Sunday's episode of Boardwalk Empire, and mirroring previous footage-free promos, the quick video also offers a cryptic quote.

"The great war is between death and life, ice and fire," says an unidentified woman as the imagery changes from hot red to grey stone. "If we lose, the night will never end."

Watch below and take your guesses as to who might be doing the speaking in the comments.