Is Fox's Animation Domination High-Def Challenging Adult Swim?
It should come as no surprise that Fox's new Saturday night animated comedy block is dubbed ADHD.
Animation Domination High-Def is the network's new alternative animated programming block, featuring quarter-hour series like Axe Cop and High School USA! The quick-fire offerings also include gifs and other short-form animated projects geared toward the niche audience, which are likely college students craving Cheetos, if you know what we mean. The form is similar to that of Cartoon Network's late-night programming block Adult Swim, though ADHD's head Nick Weidenfeld, who previously served as head of program development for Adult Swim, says that challenging Swim is not necessarily their intention.
"I don't know if you would say this is direct competition with Adult Swim," he says. "The reality is that Fox has a really long and successful history with animation. Having a space to do experimental and more interesting animation is really important."
Widenfeld likens Fox's block to The Simpsons' debut on The Tracy Ulman show, making it a breeding ground and possible platform for a full-length ADHD series to find its way to Fox's Sunday night stalwart animated block. "It's not the exact same fare as the Sunday night really broad" programming, Weidenfeld notes, but that doesn't mean it's not possible.
Check out a spoof of FX's Louie in this sneak peek of Fox's ADHD: