DreamWorks Animation’s AwesomenessTV Launches Channel for Young Dudes
AwesomenessTV, the YouTube multichannel network acquired by DreamWorks Animation last month, has bowed AwesomenessX, a new channel aimed at male teens and tweens.
New channel will be stocked with seven new original series, while five existing AwesomenessTV shows will migrate over.
“The explosive growth enjoyed by AwesomenessTV has given us the ability to segment our audience so we can better target the programming and build communities around specific interest areas,” AwesomenessTV founder and CEO Brian Robbins said.
While it’s targeted at young males, AwesomessX “will attract some girls as well,” he added.
DreamWorks Animation bought the teen-skewing online network for $33 million, but the pact could be worth as much as $117 million if AwesomenessTV hits earnings and performance targets in 2014 and 2015.
Series making the transition from AwesomenessTV to the new channel include “The City – Basketball,” “Sk8 Spotterz,” “Blow Up Guys,” “That Was Awesome” and “How To Be Awesome.”
New series launches include: docuseries ”David Wise,” which follows Winter X-Games skier David Wise, and “Skate City China,” about Chinese skateboarders; ”ATV Gamer Mash-up” from the unit’s ATV Network; ”Hot Models” (self explanatory); “The Frank Dog” featuring a talking dog; “Baby Gaga” with baby videos from around the Web; and “Fingerlings,” a take on pop culture moments using finger-puppet re-enactments.
Awesomeness TV has served more than 100 million views on YouTube since launching last May. The flagship channel features scripted and reality series geared toward teen auds, while its ATV Network is a community-based multichannel network focused developing “the next generation of YouTube stars.”