Dish Network's Sling TV Unveils App for Android TV - Analyst Blog

Dish Network Corp. DISH, the leading satellite TV operator in the U.S., recently unveiled a Android TV application for Google Inc.’s GOOG Nexus player. This application can be downloaded from Google Play Store.

Moreover, new customers will be able to avail 50% discount on a Nexus Player if they opt for a subscription of three months of the Sling TV service in advance. Customers will also be able to view Sling TV services on Amazon Fire TV Stick, Roku, Roku TV, Android, Xbox One and iOS devices, Macs and PCs.

Currently, this network offers more than 20 channels for $20 a month. The company also offers some top-rated TV channels such as ESPN and Disney Channels of The Walt Disney Co. DIS, HGTV, Food Network and Travel Channel of Scripps Networks Interactive Inc. SNI, TBS and CNN of Time Warner Inc. and several channels of AMC Network Inc.

DISH recently announced that its live streaming multi-language television service called “DishWorld” has been converted to “Sling International.” This new service will provide global program content from nearly 200 channels in 18 languages starting at $15 per month.

Over the last couple of years, the internal dynamics of the U.S. pay-TV industry have been gradually shifting from cable and satellite TV operators to low-cost over-the-top service providers. The strong presence of online video streaming providers like Netflix and Hulu are posing significant threat to the existing pay-TV business model. Meanwhile, cord-cutting has become a serious concern for major pay-TV operators.

DISH intends to check customer churn with its latest Sling TV offering. Average monthly subscriber churn pay-TV rate in the first quarter stood at 1.65% compared with 1.42% in the prior-year quarter.

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