Discovery Wants TLC To Grow Beyond Honey Boo Boo
Discovery Communications wishes TLC had a deeper bench to support Honey Boo Boo.
With ratings at nine of the company’s 13 networks up this year in the double-digit range, TLC’s are “kind of flat to down,” said Andy Warren, chief financial officer at the Silver Spring, Md., cable programmer. “TLC has been a challenge for us. It is certainly more choppy than we would like it to be.” He was speaking at an investor conference organized by Goldman Sachs.
Earlier this month, Discovery named Nancy Daniels general manager of the network that gained popularity for such fare as “Jon & Kate Plus 8″ and “Cake Boss.” She replaced Amy Winter, who stepped down in August and is to remain with the network as is exec veep of brand marketing.
Warren expressed hope that TLC, with a new GM at the helm, might develop a broader array of popular programs, rather than one or two shows that do better than the rest of the network’s lineup in capturing viewer fancy.
“We need more consistent delivery” when it comes to programming, he said. TLC has successful shows like “Breaking Amish” and :”Here Comes Honey Boo Boo,” he said, but lesser programming lights “don’t perform as well.”
Warren said the company did not anticipate having to invest additional dollars into TLC programming, but saw a need to develop “more singles and doubles rather than big home runs.”