Did Lea Michele's 'Louder' End the 'Glee' Curse? (Analysis)
Since she opened her mouth to sing in the 2009 premiere of Fox's Glee, Lea Michele has been the show's big breakout star. Week after week, her character, Rachel Berry, the Broadway-bound emotional train wreck, delivered effortlessly show-stopping performances in a multitude of genres. As Glee's following mushroomed both in the U.S. and abroad, and its endless soundtrack volumes dominated the charts, Michele's transition into a recording artist seemed inevitable.
On March 4, Michele released her debut album, Louder (an attempt to one-up Rihanna's 2010 Loud?), a polished contemporary pop record filled with the high drama and impeccable enunciation that audiences grew to expect from Michele on Glee. According to Billboard, it sold 60,000 units its first week to debut at No. 4 on the Billboard 200.
Lea Michele is the latest in a line of Glee's would-be pop stars. Since its debut, the Fox show has been a miracle of music marketing. Every song featured in every episode was available for download immediately after broadcast. More than 200 Glee songs appeared in Billboard's Top 100 -- the most ever charted by a single act -- with 51 of them landing in the Top 40. Fifteen soundtrack albums have been released thus far, with another featuring music from this month's 100th episode due March 25.
In 2011, the Glee Live! In Concert tour -- featuring all the cast members bringing their small-screen characters to life and belting out their most inspiring songs -- sold out concert halls in 40 cities in minutes, with more than 450,000 tickets sold. The same year, a 3D concert movie was released. Oxygen also got into the Glee game, picking up reality competition series The Glee Project running for two seasons ahead of the show's debut in syndication.
Despite its early commercial success, the primetime musical has not proven to be a particularly strong launch pad for its singers as Glee's fortunes have slowly faded. The problem may lie with Glee being overexposed. There was a lot of Glee around -- maybe too much. The concert movie opened at an anemic $5 million. The soundtrack spinoffs began to chart lower and sell less, with 2010's The Power of Madonna the last Glee release to go Gold. The following year, co-star Matthew Morrison (Will Schuester) embarked on a solo recording career outside the auspices of the series. Glee-mania was still in the ascendant when he began recording his self-titled solo album, which included guest spots from Elton John, Sting and frequent Glee guest, Gwyneth Paltrow. The widely publicized album debuted at No. 24 on Billboard and vanished shortly thereafter.
The show's most commercial pop singer, Naya Rivera (Santana), signed a record deal with Sony in 2011. A single, "Sorry," was released last year and failed to chart. Darren Criss (Blaine) also signed to Sony in 2011 and has yet to release a record despite a 16-city sold-out concert tour last year for the actor and Broadway player (How to Succeed in Business Without Really Trying). The Glee concert tour was scrapped in 2012 after the cast spent two summers on the road.
Glee's most powerful singer, Amber Riley (Mercedes Jones) may now be best known for winning season 17 of ABC's Dancing With the Stars after her character was downgraded from series regular to recurring. Riley has yet to record an album and is poised to return to Glee, along with several of the Fox musical's original stars, for this month's 100th episode. She's expected to have a larger role in the second half of Glee's fifth season. Mark Salling (Puck) also independently released Pipe Dreams in 2010 to little buzz.
Although Glee is steady in its DVR growth -- the show improves 65 percent in live-plus-7 day returns, almost even with the same time last season -- that jump is from a much softer starting point. All told, season five is down 22 percent, and averaging a 2.6 rating among adults 18-49. Moving around the schedule has done nothing to mitigate the dips. Two weeks into its return to Tuesday, Glee most recently hit a series low 0.9 rating in the key demo and pulled in a mere 2.4 million viewers.