Comcast Adds Outdoor Channel To Its Streaming And VOD Line-Up
Jim Liberatore Named Outdoor Channel CEO
TEMECULA, Calif., April 22, 2013 — Outdoor Channel, America’s Leader In Outdoor TV, today announced a multi-year distribution agreement with XFINITY TV from Comcast, making the network’s array of outdoor lifestyle entertainment accessible for multi-platform viewing by XFINITY TV customers across the U.S.
Effective immediately, the agreement will broaden the Outdoor Channel viewing experience by offering its popular roster of programming on XFINITY On Demand, online at xfinity.com/tv and through the XFINITY TV Player app. The network’s shows capture the excitement of the great outdoors through the eyes of esteemed hunting, fishing and shooting talent, alongside world-renowned actors, musicians and athletes. Among the hit programs are: “Bottom Feeders,” “King of the Spring,” “Jack Link’s Major League Fishing,” “Buck Commander protected by Under Armour,” “Bone Collector” and “The Crush with Lee and Tiffany.”
“Our agreement with Outdoor Channel is the latest effort in our commitment to bring great entertainment options to XFINITY TV customers while at home and on-the-go,” said Matt Strauss, Senior Vice President, Digital and Emerging Platforms, Comcast Cable. “We’re pleased to bring outdoor lifestyle enthusiasts this popular programming to their fingertips on multiple devices.”
“We are proud to broaden our affiliation through this premier partnership with XFINITY TV from Comcast, as this marks the first-ever TV Everywhere agreement in the outdoor genre,” said Tom Hornish, President and CEO, Outdoor Channel. “The deal offers greater flexibility for Outdoor Channel fans when watching our best-in-class shows, whether it be on TV, PCs or mobile devices.”
“On-demand viewing has become increasingly popular, and with our latest entrance into the TV Everywhere space, we’re providing a gateway to our video content directly onto XFINITY TV customers’ screen of choice,” Randy Brown, Executive Vice President, Affiliate Sales and Marketing, Outdoor Channel. “By working with Comcast, we’re fully embracing the future of entertainment and the innumerable ways our content will be consumed.”