CNN’s ‘New Day’ Debut Up In Demo But Still Last Among Cable Rivals
Well, looks like New Day has one bright spot in the morning for CNN. The jewel in Jeff Zucker’s rebranded network crown debuted yesterday down 7% in viewers but up 19% in the adults 25-54 demo compared with the same time slot a week ago. The new 6-9 AM morning show pulled in 247,000 total viewers Monday, with 95,000 in the key demo. However, the Chris Cuomo- and Kate Bolduan-hosted show with Michaela Pereira as news anchor still found itself No. 3 in viewers among the cable news morning shows, and No. 4 in the demo — even behind sister network HLN. And New Day’s numbers are down 19% among total viewers and 22% in the demo year to date. The show was up 15% in viewers but down 18% in the demo compared to CNN’s morning show offering on June 18, 2012. With the newly rehired Sarah Palin sitting in as a guest anchor, longtime leader Fox & Friends garnered 1.06 million viewers with 262,000 in the 25-54 demo on Monday, while MSNBC’s Morning Joe had 355,000 viewers with 132,000 in the demo. HLN’s Morning Express had 215,000 viewers and 121,000 in the key 25-54 demo.
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