CNN’s ‘New Day’ Debut Up In Demo But Still Last Among Cable Rivals
CNN’s ‘New Day’ Snags 302,000 Viewers On Average In Week 1
Well, looks like New Day has one bright spot in the morning for CNN. The jewel in Jeff Zucker’s rebranded network crown debuted yesterday down 7% in viewers but up 19% in the adults 25-54 demo compared with the same time slot a week ago. The new 6-9 AM morning show pulled in 247,000 total viewers Monday, with 95,000 in the key demo. However, the Chris Cuomo- and Kate Bolduan-hosted show with Michaela Pereira as news anchor still found itself No. 3 in viewers among the cable news morning shows, and No. 4 in the demo — even behind sister network HLN. And New Day’s numbers are down 19% among total viewers and 22% in the demo year to date. The show was up 15% in viewers but down 18% in the demo compared to CNN’s morning show offering on June 18, 2012. With the newly rehired Sarah Palin sitting in as a guest anchor, longtime leader Fox & Friends garnered 1.06 million viewers with 262,000 in the 25-54 demo on Monday, while MSNBC’s Morning Joe had 355,000 viewers with 132,000 in the demo. HLN’s Morning Express had 215,000 viewers and 121,000 in the key 25-54 demo.