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Budweiser Black Crown debuts in the first post-kickoff Super Bowl 2013 ad [Video]

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The first post-kickoff spot in Super Bowl XLVII belonged, unsurprisingly, to that most American of brands, Budweiser -- which used the spot to advertise its new microbrew-esque brand extension, Budweiser Black Crown.

The ad showcased lots of black (shocker), and a table full of beer connoisseurs toasting to their own good taste. Not a great ad per se, but the bottle design (and marketing concept) is solid.

What'd you think?