Beck's Sapphire Super Bowl ad is silky smooth with R&B hit [Video]
Beck's Beer Super Bowl 2013 adA video or other embedded content has been hidden. Click here to view it.
Beck's is putting the R&B in beer with its sleek new brew, Beck's Sapphire.
In this ad, which will air only once during the Super Bowl, the beer has a surprise underwater admirer: a swooning black fish that's mesmerized by the black Beck's Sapphire bottle.
Much like Kaley Cuoco's Toyota RAV4 game-day ad, this commercial features a well-known '90s jam: "No Diggity," originally by Blackstreet, is performed in this spot by up-and-coming crooner Chet Faker.
The San Francisco 49ers will take on the Baltimore Ravens in Super Bowl XLVII, which airs Sunday, 2/3 at 6:30 PM on CBS.