'Alpha House,' 'Betas' Ordered to Series at Amazon
Amazon Aims for Kids With Five Additional Pilot Orders
The people have spoken.
After offering all 14 of its original pilots online and giving viewers the power to determine which should move forward, Amazon has greenlit John Goodmaan's Alpha House and Ed Begley Jr.'s Betas -- along with three children's offerings -- to series.
Alpha House stars Goodman and was written by Academy Award nominee and Pulitzer Prize winner Garry Trudeau (Doonesbury, Tanner ’88) and features Goodman (Roseanne, Argo, Treme), Clark Johnson (The Wire), Matt Malloy (Six Feet Under, Law & Order) and Mark Consuelos (American Horror Story: Asylum, Guys With Kids). Alpha House follows four senators who live together in a rented house in Washington.
Betas, set in the land of Silicon Valley start-ups, Betas, written by Evan Endicott and Josh Stoddard, follows four friends as they attempt to strike it rich with a mobile social networking app. Ed Begley Jr., Jon Daly, Joe Dinicol, Margo Harshman, Charlie Saxton and Karan Soni star. Michael Lehmann (Heathers, True Blood, Dexter, American Horror Story) directed and produced the pilot along with Emmy winners Alan Freedland and Alan Cohen (King of the Hill, Due Date, American Dad) and Oscar nominee Michael London (Sideways, The Visitor, The Informant).
“We are thrilled at the enthusiastic customer response to our first original pilots,” said Roy Price, director of Amazon Studios. “We built Amazon Studios so that customers could help decide which stories would make the very best movies and TV shows. It’s exciting to see the process in motion, doing exactly what we set out to do. The success of this first set of pilots has given us the push to try this approach with even more shows—this is just the beginning.”
Amazon rolled out its inaugural slate -- eight comedies and six children's pilots -- for free viewing on Amazon Instant Video on April 19. “We’ll look at which shows people watch and which shows people like,” Amazon Studios director Roy Price told The Hollywood Reporter of a process that weighs consumption data with offline focus groups, social media metrics and a recruited online panel of Amazon movie and TV customers. The pilots ranged in tone, budget and level of name recognition.
The open-sourcing philosophy was designed to mirror the approach used by Silicon Valley, with Price noting the goal was to democratize the process. The hope is that viewer involvement will help the streaming service break through the increasingly crowded landscape, which now includes such outlets as Netflix and Hulu in the original series game. Though there were no dramas in the Seattle-based company’s first batch of projects, Price acknowledged that he does have some in development.
Missing from the batch of series orders was Sony Pictures Television’s buzzy adaptation of Zombieland. Earlier this month, writer-producer Rhett Reese took to Twitter to announce that the high-profile effort wouldn't be moving forward. "I'll never understand the vehement hate the pilot received from die-hard Zombieland fans," he wrote. "You guys successfully hated it out of existence."
Here's a look at the children's programming ordered to series: