ABC Done With 2012-13 Upfront Sales
ABC Buys Political Drama ‘City Hall’ From Producer Bob Sertner And ABC Studios
ABC has joined CBS and the CW in wrapping its upfront sales. ABC’s volume was near its upfront haul from last year, which was $2.4 billion-$2.5 billion. In a weaker upfront marketplace, ABC’s CPMs rose 6%-8% vs. 11%-12% last year for inventory close to last year’s levels. The network sold ads across all platforms, including digital.