42 West Ups Five To Managing Director Posts
Branding Specialist Joanne Freed Joins 42West
NEW YORK and LOS ANGELES – January 28, 2013 – Susan Ciccone, Linda Guerrero, Tom Piechura, Amanda Silverman, and Meredith O’Sullivan Wasson have been named Managing Directors of the entertainment public relations firm 42West, principal partners Leslee Dart, Amanda Lundberg, and Allan Mayer announced today.
“In addition to being top-flight practitioners in their own right, these five PR professionals are the backbone of our firm and they represent its future leadership,” said Dart, Lundberg, and Mayer. “Their new titles are a reflection of the key role they have been playing for some time now in the rapid growth and gratifying success 42West has enjoyed.”
42West grew out of The Dart Group, which was launched by Leslee Dart in 2004. Amanda Lundberg teamed up with Dart a few months later. In 2006, after Allan Mayer joined the partnership, the company was rechristened 42West.
Since then, 42West has grown to become the largest independently-owned public-relations firm in the entertainment industry. Both individually and as a group, the firm’s PR professionals have developed and executed marketing and publicity strategies for hundreds of movies and television shows as well as for countless individual actors, filmmakers, recording artists, and authors. In addition 42West has also provided strategic counsel to a wide variety of high-profile individuals and corporate clients — ranging from movie and pop stars to major studios and media conglomerates.